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SEO Pricing Guide: A Complete Overview

SEO Pricing Guide

A Complete SEO Pricing Guide 

The SEO pricing guide reviews the various plans companies may offer, the service features that effect pricing, and we even go over harmful practices you should watch-out for. By the end of the SEO pricing guide, you’ll have a grasp on what best fits your SEO goals.

Search engine optimization (SEO) improves your visibility online, generates brand awareness and enhances rankings throughout search engines. It’s an investment into the online success of your business. Potential customers are searching for your services and products, it should be a top priority to show up on the first page for these searches. This SEO Pricing Guide goes through the components that go into the cost of a SEO plan.

 

Variables That Contribute To SEO Pricing

  • Are you hiring an Internal employee, outside agency, or an outside specialist?
  • Contract durations and service plans
  • The defined of SEO and how it’s valued
  • Business goals for rankings, content creation, and timing of results
  • Targeted audience and market competitiveness 

For Instance, SEO for local business or a local service provider will differ significantly from a company that wants to become global or even national.

 

When to DIY and When to Get Help

It could be either advantageous or impractical to hire an SEO expert to the company’s regular payroll. This will depend on the resources of your company.

Solve in House

Vacation day expense


Sick day expense


Employee benefits expense


Easy access 

Hiring Outside Help

Payroll flexibility


Industry expertise/ A wide variety of skills


Multiple employee backgrounds


Flexible calendar

SEO Payment Structure

When employing an SEO strategy or plan with an out-of- house expert, understand which pricing structure you’re looking for. Depending on the goals of your business, some models may be more advantageous than others.

 

The Following Are Typical SEO Pricing Structures

*Be aware of companies that recommend the purchase of links, email addresses, or followers.

 

Trustworthiness

An investment in the right SEO strategy should take thorough consideration by the business. When considering a company, check their online visibility.

  • Do they practice what they preach?
  • Are they claiming to be SEO experts, but are essentially invisible online?
  • Do they have negative reviews?

 

Get The Results!

The main goal of search engine optimization is obviously to optimize for search engines. Keyword rankings fluctuate over time, it’s more important that the SEO plan is meeting business goals.

Attention! You are entitled to reports on the progress and online status of your business.

 

What to Request for in an SEO Audit

When an audit is performed on your website it will show you the present state of the website and suggested strategies to enhance its health.

  • Analyzing Link
  • Analysis of tags –> title tages, meta tages, header information, image descriptions 
  • Content analysis –> web content, sales strategy, blog
  • Website error correction plan
  • Score


*A corrected website should see it’s rankings improve by following the best practices for each search engine algorithm.

 

Content Management Strategies

The goal of a content management strategy is to create a constant flow of content for search engines to index, and inspect for ranking.

The content will be designed around the keywords selected, to achieve the goals of the SEO strategy.

 

SEO Pricing Factors

  • Maintaining a blog or news page on a website
  • Post Frequency – posts create new opportunities to be found by searchers. More posts create more possibilities.
  • Reputation management services– comment and brand identity control
  • Developing external and internal links

 

Expected Timeline of Results

Keep in mind, SEO is an investment, results typically appear within four to six months. These results will grow as your business’s SEO efforts continue.

A Breakdown of What to Expect


  • Website audit with suggested solutions
  • Examination of market & industry
  • Customer & Keyword Research
  • List of targeted keywords & phrases
  • Construction of a SEO strategy


  • Implementation of Strategy and Suggestions


  • Execute Content management strategy
    • blogs
    • industry news
    • whitepapers
    • articles
  • Monitor rankings and search results

 


  • Begin Link-building




Cheaper May Not Be Better

Every company has a budget they must follow. If your budget feels restrictive the cheapest SEO plan may seem most attractive. Just keep in mind, SEO services are like everything else in life, a higher quality product or service will cost more.

 

Be Cautious of These Practice

Instant Results

This sounds GREAT, but when a business rapidly ranks it typically means they are implementing unethical tactics. When your website is found guilty of these practices by search engine crawlers, they penalize your website and bury it for relevant search results. Sometimes it’s impossible for a business to restore their reputation with a search engine after this occurs.

 

Guaranteed Results

Algorithms used by search engines are continuously updating. Some keyword competition is so intense it’s almost impossible to take the top result. An SEO company should be able to determine the keywords that need extensive work to accomplish a higher ranking.

 

Extremely Low-Priced Services

SEO is a luxury service. It’s available to businesses that want to make an investment in their own business. Should your business take the risk of hiring a service that is considered greatly discounted? Discounted prices usually mean discounted quality.

Questionable link-building Practices

Inserting in-bound links throughout the web can boost the authority and availability visitors have to your website, but only if they are quality links. The company could use a tactic like linking spam, which only links to your site until the spam is detected and removed.

 

Is SEO the Right Fit for your Business?

Investing in the proper plan could take your business to record levels of success. Now is your opportunity to dominate the competition.

The first 5 results in a Google search make up 87% of all clicks associated with it. The goal of your business should be to achieve these positions for all relevant searches, take action.

NJ SEO Pricing Guide from Digital Marketing Experts at GorgonSEO

GorgonSEO is an NJ SEO company, focused on result driven SEO services. Whether your business goal is local or national domination we’ll design an effective strategy for you.

We provide competitive monthly plans for any business budget or goals. With a specialized list of online marketing channels, we will engage your consumer base and enhance your overall rankings.

Now that you have completed the SEO pricing guide you are ready to make informed decision when employing SEO services

Stop letting potential customers pass you by! Move up the ranks with SEO services from GorgonSEO.